About Us

A few words about us

We are a small family owned business based in Noblesville, Indiana that specializes in American made sports and athletic equipment.

Indy's Sports Outfitter is the evolution of Wells Fitness Equipment, Inc. which was founded by David Wells in 1981 with weight lifting equipment being the main focus.  Over the years we have added an array of indoor & outdoor basketball systems to our product line as well as custom built indoor &outdoor residential & commercial basketball courts featuring the SnapSports synthetic surfaces.


We are  local company that specializes in locally made products.  Our service and dedication to our clients is unsurpassed. 

Our goal is to offer a quality selection of American made sports and athletic equipment at reasonable prices. We may not always be the least expensive at first glance, but dig a little deeper into our products specs and you will find our products aren't cheaply made like the so called "competition" that is made overseas.



Year-round Hoosiers pack recreational courts, high school gyms and college arenas to watch the game we love. From front drive blacktops to historic Hinkle Fieldhouse, from John Wooden to Larry Bird, Indiana knows hoops. American Eagle Goals is proud to bring our love of the game to each and every hoop we design.

American Eagle Goals is a subsidiary of Lauck Manufacturing Co., Inc. Lauck Manufacturing is one of America’s oldest sheet metal manufacturers and is located in Indianapolis, Indiana. For more than 100 years, Lauck has been at the forefront of metal manufacturing, and they are proud to bring that expertise to the world of basketball, creating a lineup of basketball goals designed with durability and versatility in mind.​